Client:
A large search engine
Challenge:
- Cannibalization of desktop search
- Improving the relevancy of mobile search results
- Scoping the size of an undefined future market
- New revenue sharing model
Solution:
The Cote Collaborative helped in designing a three month pilot test that provided users with a mobile search environment similar to what users would find two years in the future.This meant building customer a test device, creating a faster network, and building custom applications as well as collecting and analyzing the data.
Result:
Within three months of delivering our results, the client
- Began testing a new service model with advertisers
- Acquired two companies with the technology to facilitate the new vision
- Began sharing their new revenue models with future partners
Recently our client stated that revenue from mobile search will one day outpace revenue from desktop search.
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