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Customer Lifetime Value Methodology

CLV analysis for better strategic decision making Customer Lifetime Value (CLV) is perhaps the most useful metric in the wireless industry. Expressed as an equation:

CLV = (ARPU - CCPU x months) - CPGA

Using our CLV methodology we have helped our clients to:

  • Get more handset subsidies
  • Replace their competitors' devices
  • Increase data ARPU by 30%
  • Lower churn
  • Get their solution or feature added to a handset.

    Contact us to find out more.
 

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